BRUTUS TRIMFIT SHIRTS

Brutus Trimfit - a Seventies iconic brand best known for classic Mod Shirts and fantastic Seventies Jeans - is back! Relaunched in 2009 with three classic shirts, based on the original Brutus Trimfit design and fit. As authenic today as the original shirts in the Seventies, Brutus Trimfit shirts is still owned by the original family who ensure the new Brutus shirts are true to their Retro Seventies roots. 

BRUTUS - THE HISTORY

Brutus was founded in 1966 by brothers Keith and Alan Freedman (aged only 18 and 17 at the time, respectively), beginning with a single sweater. Brutus quickly took off and by the end of the Seventies had become a household name, selling t-shirts, shirts, knitwear and denim for both men and women. The 'Brutus' name was inspired by the popular mens aftershave, 'Brut', which was worn by the Freedman brothers (and pretty much every other man!) at the time. 

The brand took off in the Seventies, becoming a favourite brand of clothing amongst Mods, Skinheads and football terrace culture. 

As well as the Brutus Shirt, the Britus Jeans were also very popular. Brutus became known for their award winning adverts, numbering David Bailey and Saatchi and Saatchi among the creatives working on the innovative and provocative campaigns. The most famous advert featured the song 'Jeans On', sung by David Dundas. The catchy tune went on to be a hit in 1976 reaching number 3 in the UK. 

BRUTUS - TODAY

In 2009, Brutus relauched their classic Trimfit shirt, with Jonathan Freedman, the son of Keith Freedman now in charge. Three classic Brutus shirts were chosen for the relaunch of Brutus Trimfit - Navy Gingham, Black Gingham and the trademark Brutus Red Tartan Mod Shirt. In order to preserve the new Shirts authenticity, they were made by the original manufacturer of the 1966 Shirts, staying true to all the original design specifications. Each shirt is presented in a large Brutus Trimfit square bag, with unique Brutus red pocket handkerchief designed to fit in the shirts chest pocket.

"When the world's going mad, and it seeeems so bad.
Get out of it all get into Brutus. Feeling good is Brutus.
Come on, get out of the one, you know your life's just begun.
Get out of it all get into Brutus. Feeling good is Brutus.
Brutus feels so good, so goooooood !"

-Song from the David Bailey Brutus Advert. (1975)