If there is one brand of Clothing which is instantly and quintessentially Mod, it's  BEN SHERMAN. 

BEN SHERMAN, world famous for their Shirts, today the brand is so much more than a Mod Shirt. Every Mod Gent should have a BEN SHERMAN Shirt, but every Mod Gent should also have his faithful BEN SHERMAN MOD SUIT!

Founded in 1963 in Brighton, United Kingdom, by Arthur Benjamin Sugarman, BEN SHERMAN is as strong, stylish and sophisticated as it ever has been!

 

BEN SHERMAN - HISTORY

The original 'Ben Sherman', Arthur Bernard Sugarman was born in Brighton in 1925, the son of a Jewish salesman. Emigrating to the USA in 1946, he had a string of marriages, the third of which was the daughter of a Californian clothes manufacturer who taught Sugarman about The Rag Trade.  At this time he legally changed his name to BEN SHERMAN and became an American citizen. Moving back to Brighton in 1962 when his mother became ill, BEN SHERMAN bought a Shirt factory and in 1963 the BEN SHERMAN Button Down Shirt debuted. 

In the early Sixties London-based modern jazz fans were eagerly buying the Oxford-cloth American button-down shirt brands such as Brooks Brothers, Arrow and Hathaway, as sported by visiting American jazz artists like Miles Davis, Dizzy Gillespie and Oscar Peterson. At the time, these were only available from official importers who had in effect, cornered this growing market. Realising this, Sugarman decided to produce a version of these shirts. The Mods responded immediately, especially as Sugarman was using higher-quality fabrics and stitching detail than the imported shirts. The BEN SHERMAN ORIGINALS label was created, and by 1965, the company had opened a small office on the upper floors of a shabby office-block in a London backstreet. This became the showroom for their shirt and other Clothing Collections. With yet another wife, Sugarman's fourth marriage, the 'Sherman's' built a Clothing empire and in 1967 BEN SHERMAN opened their first stand-alone BEN SHERMAN Shop on Duke Street in Brighton. 

By the late Sixties and into the Seventies, BEN SHERMAN was adopted by the Skinhead, Mod Revival and Punk sub cultures, where the BEN SHERMAN Shirt became an essential garment, and THE Shirt to be seen in. 

 

BEN SHERMAN - TODAY

In 2009 the BEN SHERMAN TAILORING Range of Suits and formal Shirts was launched, catering for the Mod look in contemporary tailoring.

Comprising traditional, classic and more extroverted Suits, BEN SHERMAN offers a range to 'suit' all tastes! Whether you are looking for the classic Mod Three Button Suit, or perhaps an every day Suit, but with a Retro fashion edge, then BEN SHERMAN has it. In addition to the Suits, BEN SHERMAN has a range of Mens Shirts, a little more formal than the tradional BEN SHERMAN Shirt and designed to look amazing when worn with BEN SHERMAN Suits. 

For 2010, BEN SHERMAN have reimagined the classic Mod Three Button Suit with a faithful attention to detail, available in Retro Mod Tonic fabrics. Also available in the range are Retro Pinstripe Suits, Retro subtle checked Suits, Sharkskin Suits and a real revolution in Mens Suits - a very Mod, very Retro Mens Mohair look Suit!

 

 

 

BEN SHERMAN SUITS - FITS

 

 

BEN SHERMAN CITY FIT

The 'regular' fit suit - akin to a work or every day Suit fit, designed for comfort and ease.

 

BEN SHERMAN KINGS FIT

BEN SHERMAN'S traditional Slim Fit Mod Suit. A more fashion orientated fit than the BEN SHERMAN City Suit, but not as slim as the Camden Suit.

 

BEN SHERMAN CAMDEN FIT

BEN SHERMAN'S Super Slim fit, designed with the trend conscious Mod in mind. A super slim silhouette and the traditional Sixies Mod clean cut apperance. Slim trousers, slim waist and slim jackets. The real deal!