The Original Ben Sherman since 1963

An icon of fashion and a portrait in style, the Button Down Mens Shirt has defined a generation. From observing the demand for oxford cloth shirts that typified the American Ivy Look, Arthur Benjamin Sugarman set about revolutionising the way we wear shirts in Britain. From his Brighton Shirt Factory (opened in 1963), 'Ben Sherman' re-engineered the casual button down and created a garment that is so versatile, so stylish and so Ben Sherman. Instantly popular amongst Mods, BEN SHERMAN used high quality construction, fabrics and production values to create a garment superior to some of the American imported shirts. It's longevity is astounding, picked up by skinheads in the the late Sixties and early Seventies, the BEN SHERMAN button down was never far from the limelight. Then it was the turn of the Mod revivalists, who from the late 1970's once again adopted the famous BEN SHERMAN button down as staple of their own Mod Clothing ensemble.

Whether it's Vintage and Retro Clothing that's your bag, or perhaps Indie fashion or even Sixties Mod Clothing - the era that Ben Sherman is now synonymous with, you are bound to be familiar with the iconic button down. The Ben Sherman Button Down Shirt will doubtless feature in your wardrobe somewhere - in the traditional Oxford, checked patterns or even a Psychedelic Paisley - short collar, classic collar and rounded collars - the Ben Sherman button down is available in styles to suit everyone.

The Original Ben Sherman Mens Button Down Shirt is a Mod Clothing staple. A style that has been a constant in the Ben Sherman range since the brand was established in 1963 and a style that will never fade. Combining key Retro looks with contemporary Indie updates, the Ben Sherman Mod button down is geared for a new generation of fashion connoisseurs. 

Historically seen as a casual Mens Shirt, the button down has now transgressed into an all conquering, all fashion garment. Once shunned as formal works attire, the button down is now seen as smart fashion statement, perfect for wearing with suits and accompanied with a tie. Pair it with a Retro sports blazer for an old skool Vintage look, wear it with drainpipes, chinos, shorts or hopsacks - the Ben Sherman button down perfect for any occasion.

As well as a true Mod icon, the Ben Sherman Mens Button Down Shirt is also favoured by skinheads. Many a shirt worn down by braces and constant wear - Ben Sherman Button Downs are well and truly a part of not just Mod Culture but also fashion history. You'll wear one and you'll wear it out, because that's what a good shirt is for. You'll never want to take a Ben Sherman Button Down Shirt off - it will be your favourite, it will be part of your life.

For a whole host of new AW11 Original Ben Sherman Button Down Mens Shirts then stay tuned to Atom Retro Clothing and remember 'keep your Ben Sherman shirt on'.

For the full range of Original Ben Sherman Shirts available at Atom Retro Clothing Click Here