Fashion is cyclical, and every so often, the trends of the past make a dramatic return. Right now, the 90s are undeniably back in full force. Track tops, trainers and more, once staples of 90s culture and sportswear, have become essential items in the wardrobes of modern-day fashion enthusiasts. But it’s not about just any track tops and trainers; it's about the brands that made them legendary: Gola, Diadora, Sergio Tacchini, Fila, and Ellesse.
These brands, once synonymous with the 90s athleisure boom, have seen a massive resurgence in recent years. Whether you're a fan of their bold logos, classic designs, or deep-rooted connection to sports and street culture, these labels are enjoying a stylish comeback. In this blog post, we'll take a closer look at why these brands are at the forefront of the 90s fashion revival and how you can incorporate them into your wardrobe today.
Gola: The British Classic
Founded in 1905, Gola had a significant presence in the 90s, especially with their retro-inspired trainers and casual wear. While many people might associate Gola with football culture, their trainers became ubiquitous in the 90s thanks to their distinctive, simple designs that focused on comfort and style and appealed to the Britpop and indie scene.
The brand's signature trainers, like the Gola Harrier, became a classic in the 90s, merging sporty functionality with stylish aesthetics. Today, Gola has returned to the scene with updated versions of their classic designs, offering bold colourways, vintage-inspired looks, and a touch of modern flair. For those who appreciate understated cool with a retro vibe, Gola offers the perfect balance of nostalgia and modern-day wearability.
Last season, Gola relaunched their clothing range featuring tees and track tops from their archives. This season Gola are building on that with more colourways in the 90s inspired logo tees, 70s ringer tees, plus new track tops and sweatshirts.
Diadora: Italian Craftsmanship Meets Street Style
While Diadora might have originally been known for producing athletic footwear and apparel, the brand gained cult status during the 90s, particularly with the rise of the sportswear streetwear trend. Diadora's designs were highly sought after due to their craftsmanship and bold yet stylish designs, which made them a favourite among athletes and fashion-forward individuals alike.
This season Diadora expands on their heritage range in clothing and footwear. The new clothing range for 2025 features retro track tops, tees and sweatshirts with Diadora’s distinctive logo. In the trainers department, new styles Tokyo and Cross incorporate retro style influence with a 1990s bold colour palette.
Sergio Tacchini: High Fashion Meets Sportswear
Sergio Tacchini was one of the most well-known sportswear brands in the 80s and 90s, thanks in part to its association with sporting legends such as John McEnroe, Pete Sampras and Martina Hingis. Track tops with bold stripes, vibrant colour-blocking, and the signature “Sergio Tacchini” logo became synonymous with 90s cool.
What sets Sergio Tacchini apart is how the brand blended sport and high fashion effortlessly. The brand’s designs were not just about performance; they were about looking good while doing it. This chic yet sporty aesthetic continues to resonate today. Sergio Tacchini’s tracksuits, polos, T-shirts and more are being rediscovered by a new generation of fashion enthusiasts, thanks to their sleek designs and timeless appeal.
As always, Sergio Tacchini offer a varied range of retro track tops, tracksuits and more this season with new colours in classics such as Orion, Dallas, Damarindo and for Spring 2025 the very popular Ghibli track jacket is back in the range. Look out for more arriving later in the season too.
Fila: The Bold Contender
Fila is one of the most recognisable names in 90s sportswear. Known for its bold logo and retro designs, Fila became a symbol of 90s fashion, appearing in everything from Blur music videos to 90s rave fashion.
Fila’s reinvention of its vintage styles has resonated across multiple generations, and it’s easy to see why their pieces are a key part of the 90s revival. The combination of their bold branding and high-impact styles makes them a favourite among fashion-forward individuals who want to make a statement. This season Fila brings new colours in its iconic Settanta jacket, plus on-trend velour versions of Settanta and the Terrinda Track Top in Miguel (Settanta) and Nichols (Terrinda).
Ellesse: Playful and Colourful
Another big name from the 90s, Ellesse was all about embracing fun, bold, and vibrant colours in its designs. The brand’s iconic track tops featured colour-blocking and large logos that perfectly embodied the spirit of the 90s. If you were around in the 90s, you’ll remember Ellesse’s distinctive look — an aesthetic that was both sporty and stylish, making it ideal for both the tennis court and the streets.
Ellesse's Rimini track top is the focus for this season with five new colourways added to the range for spring 2025. Ellesse’s playful take on 90s sportswear ensures that its pieces remain relevant today, especially for those looking to inject some vibrant energy into their outfits. If you want to channel 90s nostalgia in a bold and colourful way, Ellesse is the brand for you.
Embracing the 90s Revival with Sportswear Brands
The revival of 90s fashion has been fuelled by the timeless appeal of brands like Gola, Diadora, Sergio Tacchini, Fila, and Ellesse. These labels, once synonymous with sportswear, have now become cornerstone names in mainstream fashion, offering updated takes on their retro designs. Whether you’re rocking vintage trainers, classic track tops, or logo sweatshirts, embracing the 90s revival is a way to channel the energy and spirit of a decade that was all about self-expression and bold fashion choices.