
Levi's®
Levi's® Jeans: The world's most famous denim brand - and the number that changed everything - the Levi's® 501® - the world's most iconic pair of jeans.
Levi’s® jeans were founded by Levi Strauss & Co. in 1873 and have since become one of the most recognised and imitated clothing items in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the clothing industry.