Wrangler
Men's Wrangler jeans, one of the most recognisable names in denim jeans, jackets and casualwear, celebrated their 75th birthday in 2022 and continue to define the 'frontier' look for many vintage denim aficionados. Wrangler Jeans are a name synonymous with authentic Denim wear. Wrangler Jeans first launched in 1947 in Greensboro, North Carolina, USA. They are an every day performance denim brand and they believe that denim clothing should be designed to fit to every day life needs.
The origin of Wrangler Jeans comes from the need for the best denim clothing for cowboys in the USA. This included creating jeans, jackets and shirts to suit the needs of working cowboys - to address performance, hard wearing and comfort. They added special features to add functionality to create the best denim jeans for a more comfortable cowboy ride.
The functional designs still plays a big part in their clothing today, however they now have an updated twist to adapt to modern fashions and needs. Jeans are worn by millions of people every day and have become a big part of every day life. Wrangler are still committed to improving everyday functionality of their jeans and making a huge difference to those lives.
In the early 1960's Wrangler launched in Europe and was soon adopted as a brand of choice by the Mods. The authentic Vintage denim, unique Western cut and silhouette of the jeans naturally appealed to the Mods and their classic 60s styling.
By the 1970's Wrangler jeans had became an icon of youth culture and experienced ever growing popularity with generation after generation of teenagers world wide. Wranglers classic Americana inspiration even gained a following with the Ivy League set, with that traditional workwear Western style finding a whole new audience. By 1996 one in five pairs of jeans sold in the USA was Wrangler and they are the brand still thriving till this day.
Wrangler made a ground-breaking innovative platform called Denim Performance by understanding what is important about a pair of jeans in the 21st Century. They realised that jeans need to keep you warm in Winter, cool in Summer and stay dry. This was a crucial moving point for Wrangler and they created a collection of Denim Performance jeans for men.
Over the years Wrangler has created so many different styles and designs. Wrangler doesn't just specialise in jeans they also design jackets, shirts, t-shirts and shoes. They design stylish Men's clothing with fab modern twists but also classic Retro styling traits.
Wrangler have created several iconic Retro Western style clothing that still to this day people treasure. The Casey Jones collection perfectly encapsulates the Wrangler ethos, with its streetwise updates of Western workwear style. Drawing its name from the US rail worker who became a hero and cultural icon of the Old West, the Casey Jones collection includes New West interpretations of workwear tees, shirts and chino pants.
The classic 1 Pocket Shirt has become another firm Wrangler favourite which once again reshapes and reimagines traditional Western styling for the 2020s. In both long sleeve and short sleeve format, Wrangler shirts utilise fabulous prints and classic plaid designs to stunning effect. They natually perfectly parner up with a classic pair of Wrangler jeans too.
Finally let's return to those classic denim jeans; including the iconic 'Larston' and 'Texas Slim' both created from authentic Vintage denim that is hard wearing, durable and comfortable, with Western styling from traditional 1940's American cowboy's and a modern twist for everyday fashion. The perfect start and end point to any off-duty outfit.
