There’s a clear thread running throughout the range that harks back to Wrangler’s roots in American workwear and Western design, but it’s softened this season with romantic prints, flowing silhouettes and figure-enhancing cuts that lean into the hippy-era fascination with freedom of movement and self-expression. It’s heritage denim reimagined through a distinctly feminine, retro lens.

At the centre of this drop is the Wrangler Women’s 70s Folksy Floral Flare Jeans, which feel like the ultimate flower power revival piece. Featuring a folk-inspired floral print that’s cleverly arranged to create a vertical stripe effect, they instantly evoke that late 60s to early 70s shift into bolder, more expressive pattern work. The high-rise waist and fitted seat create a flattering silhouette before flowing out into a wide vintage flare from the knee — a shape that’s pure Woodstock-era nostalgia. Paired with boots or chunky trainers, they offer an effortless nod to bohemian styling without tipping into full costume territory.

For those who prefer a more understated take on retro denim, the Wrangler Women’s Flare Denim Jeans in Pioneer Pop deliver the same 70s attitude in a versatile dark blue wash. With a slim fit through the hip and thigh and a traditional flared leg opening, they capture that classic vintage silhouette while remaining easy to style for everyday wear. Think fitted tees, crochet knits or loose Western shirts for an outfit that subtly channels hippy-era cool.

Western influence is perhaps most apparent in the Wrangler Women’s Basque Waist Midi Skirt in Lone Rider. The high basque waistband creates that distinctive V-shaped fit that elongates the torso and defines the waist before falling into a flowing two-tier silhouette. It’s a design detail that wouldn’t look out of place on a prairie dress or 70s festival outfit, making it ideal paired with a lightweight knit or denim shirt for a look that blends frontier charm with modern femininity.

The Wrangler Women’s Relaxed Blue Multi Stripe Cowgirl Jacket takes classic rodeo styling and gives it a softer, vintage update. The multi blue vertical stripe design against an ecru ground brings a subtle 60s influence, while the relaxed fit makes it perfect for layering over dresses, tees or matching denim. Worn with flares or a midi skirt, it creates an easy double-denim look that nods to heritage Western styling without feeling heavy.

Continuing that Western-meets-bohemian crossover is the Wrangler Slim Pleated Corset Lightweight Top in Lone Rider. With its figure-hugging silhouette and corset-style pleat detailing, it reworks classic denim into something far more tailored and feminine. The cropped cut pairs effortlessly with high-rise flares or flowing skirts, creating a balanced silhouette that feels lifted straight from a 70s festival crowd.

Balancing out the more expressive pieces is the Wrangler Relaxed Girlfriend Tee in Worn White, which brings a touch of classic Americana into the mix. The relaxed fit and retro-inspired chest graphic make it an ideal partner for high-rise flares or denim skirts, offering a casual styling option that still ties into the collection’s heritage themes.

If there’s one true statement piece in the collection, though, it’s the Wrangler Women’s Slim Retro Antique Bloom Catsuit. Bursting with an all-over floral print, this denim twill jumpsuit channels unapologetic flower power energy. The slim fit hugs in all the right places, while the subtly flared leg falls neatly over boots for an authentic retro finish. Western-inspired seam detailing adds structure, making it a one-and-done outfit for everything from festivals to vintage-inspired evenings out.

Taken together, Wrangler’s women’s new season drop doesn’t just revisit the past — it celebrates it. By blending retro Western design with the bold prints of 60s flower power and the flowing silhouettes of 70s bohemian fashion, the collection captures the spirit of an era defined by individuality and self-expression. It’s vintage influence made wearable for today, offering a fresh way to work heritage denim into modern wardrobes.