Brutus Trimfit Shirts
Brutus Trimfit Shirts
Brutus is an iconic 70s brand best known for their classic Mod Shirts. Brutus shirts are as authenic today as the original Mod Shirts of the 70s. Brutus is still owned by the original family, ensuring that today's Brutus Trimfit Shirts are true to their retro 70s roots.
Brutus was founded in 1966 by brothers Keith and Alan Freedman (aged only 18 and 17 at the time), and beginning with only a single sweater. Brutus quickly took off and by the end of the Seventies had become a household name, selling t-shirts, Mod shirts and denim for both men and women. The 'BRUTUS' name was inspired by the popular mens aftershave, 'Brut', which was worn by the Freedman brothers (and pretty much every other man!) at the time. Brutus really took off in the 70s, becoming a favourite clothing brand amongst Mods, Skinheads and the football terrace culture.
Brutus became known for their award winning adverts, numbering David Bailey and Saatchi and Saatchi among the creatives working on the innovative and provocative campaigns. The most famous advert featured the song 'Jeans On', sung by David Dundas. The catchy tune went on to be a hit in 1976 reaching number 3 in the UK.
The Brutus Trimfit Shirt was created in 1967; it is characterised by a slim silhouette, superior fit and short vented sleeves. In 2009, Brutus relauched the Trimfit Shirt with Jonathan Freedman, the son of Keith Freedman now in charge. Three classic Brutus Shirts were chosen for the relaunch of the Brutus Trimfit - navy gingham, black gingham and the trademark red tartan. In order to preserve the Brutus Trimfit authenticity, the new shirts were made by the manufacturer of the 1967 shirts, staying true to all the original design specifications. Today Brutus Trimfit Shirts are available at Atom Retro in classis retro and Mod checks, plus seasonal prints and colours, as well as reissues of original Brutus designs. As the name suggests, the Brutus Trimfit is a trim fit!
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