Pretty Green

Pretty Green


[Find our Guide to Pretty Green here]

Pretty Green is straight forward, straight talking menswear brand originally founded by Liam Gallagher in 2009.  Pretty Green is a full mens lifestyle range comprising jackets, parkas, shirts, polos, t-shirts, shoes and much more. Pretty Green focuses on the synergy of music and fashion, taking inspiration from 60s rock and mod icons such as The Beatles and Paul Weller, as well as 90s Britpop and Indie, 70s retro and just a dash of contemporary trends and fashions. Taking the name 'Pretty Green' from The Jam song, Pretty Green has gone from strength to strength in their first decade on the fashion scene. Here at Atom Retro you'll discover a vast range of Pretty Green shirts, polos, footwear and sale items with free worldwide delivery (subject to minimum spend).

Every season Pretty Green designs a lifestyle collection with a nod to vintage fashions and classic music, and this season is no different with a collaboration inspired by the King of Rock'n'Roll, the Pretty Green x Elvis collection.  Including classic Cuban collar shirts with bold designs which encapsulate the Blue Hawaii era, and classic crew tees which celebrate the man and the legend that is Elvis Presley.

The Green Label by Pretty Green comprises Mod wardrobe staples, from Harrington jackets and fishtail parkas through to pique polos, desert boots and patterned shirts. The Pretty Green Black Label  is an exclusive designer collection of Pretty Green garments made from the finest fabrics in the most flamboyant designs. Each season Pretty Green also releases limited edition themed collections which are highly sought after. Watch this space for future exclusive Pretty Green themed collections.


Pick up a bargain in the Pretty Green Sale at Atom Retro. Here you'll find Pretty Green jackets, tops and accessories at reduced prices with free delivery and returns (subject to minimum spend). Browse the Pretty Green Sale for up to 60% off end of season Pretty Green menswear. These discounts are only available while stocks last, so snap up your favourite items in the Pretty Green Sale now. 

Pretty Green FAQ's

Who wears Pretty Green ?

Pretty Green is a designer menswear clothing brand favoured by mods, football casuals, and retro clothing enthusiasts. With a timeless retro aesthetic that covers classic 1960s mod styles, 90s indie Britpop fashions and contemporary fashion tastes, Pretty Green caters for just about everyone. With a focus on casual and smart-casual clothing, there is a Pretty Green look for almost any occasion. Established by Liam Gallagher in 2009, Pretty Green is a firm favourite with music fans and is the ideal choice for adding an element of rock and roll style to your ensemble.

Is Pretty Green Made in England ?

Pretty Green does manufacture certain lines in England and has previously co-operated with British manufacturing icons and Atom Retro favourites Gloverall and John Smedley to produce classic Made in England lines. However, like most modern fashion brands Pretty Green's manufacturing base is global whilst design and brand devopment are maintained in the United Kingdom.

Where did the Pretty Green name come from ?

The name Pretty Green is taken from a the opening track of the seminal Jam album Sound Affects, clearly demonstating a connection between the brand and Mod subculture and style. Erstwhile Jam frontman and mod icon Paul Weller is on record championing Sound Affects as the greatest album by the group, and it it most definitely a vital component of the late 70s and early 80s mod revival movement.

What's different about Pretty Green Black Label ?

The Pretty Green Black Label collection has the spirit of rock and roll at it's heart, complete with the musics swagger, attitude and flamboyance. Consisting of eye catching statement pieces which are certain to get you noticed for all the right reasons, the Pretty Green Black Label takes vintage rock styles and reawakens them as stunning contemporary pieces. A fantastic selection of the latest Pretty Green Black Label designs are available right here at Atom Retro.

Which Brands are Similar to Pretty Green ?

Alpha Industries


Ben Sherman

Fred Perry



Madcap England

View the latest Pretty Green Blog Posts:

Pretty Green x Elvis

Pretty Green Festival Paisley Range

166 Products

Page 1 of 7