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Brutus Trimfit Shirts
A Seventies iconic brand best known for classic Mod Shirts and fantastic Seventies Jeans.
Brutus Shirts - As authenic today as the original Mod Shirts in the Seventies, Brutus is still owned by the original family, who ensure the new Brutus Trimfit Shirts are true to their Retro Seventies roots.
Brutus was founded in 1966 by brothers Keith and Alan Freedman (aged only 18 and 17 at the time, respectively), and beginning with only a single sweater. Brutus quickly took off and by the end of the Seventies had become a household name, selling t-shirts, Mod shirts, knitwear and denim for both men and women.
The 'BRUTUS' name was inspired by the popular mens aftershave, 'Brut', which was worn by the Freedman brothers (and pretty much every other man!) at the time. The brand took off in the Seventies, becoming a favourite brand of Mod Clothing amongst Mods, Skinheads and football terrace culture.
As well as the Brutus Trimfit Shirt, Brutus Jeans were also very popular and Brutus became known for their award winning adverts, numbering David Bailey and Saatchi and Saatchi among the creatives working on the innovative and provocative campaigns.
The most famous advert featured the song 'Jeans On', sung by David Dundas. The catchy tune went on to be a hit in 1976 reaching number 3 in the UK.
In 2009, Brutus relauched their classic Trimfit Shirt with Jonathan Freedman, the son of Keith Freedman now in charge. Three classic Brutus Shirts were chosen for the relaunch of the Brutus Trimfuit - Navy Gingham, Black Gingham and the trademark Brutus Red Tartan Mod Shirt. In order to preserve the new Mod Shirts authenticity, they were made by the original manufacturer of the 1966 Shirts, staying true to all the original design specifications.
Brutus have since expanded the range to include more tradtional Retro and Mod checks, plus Retro prints and unique reissues of original Brutus designs. As the name suggests, the Brutus Trimfit is a trim fit!
2016 is the 50th Anniversary of Brutus and to celebrate, Brutus have launched their first full lifestyle collection in 20 years. Entitled 'All I've Ever Known', the collection features trousers, t-shirts, polos, a Harrington Jacket and of course, the Trimfit shirts they are so famous for.