Ben Sherman Ivy League style
For spring and summer 2019, Ben Sherman are drawing on thier American heritage to bring you the Ivy League collection; a range of men's smart mod polos, summer resort shirts, knitted tank tops, cycling tops and cardigans, tailored blazers and trousers and of course, the essential Ben Sherman Oxford Shirt.
Ben Sherman, also known as Arthur Benjamin Sugarman, emigrated to the United States in 1946, where he met and married the daughter of a Californian clothes producer. He saw first-hand the popularity of things like Oxford Shirts, Gingham Shirts and more, looks and fashions which didn't exist in the UK at the time. When he returned to the UK, Sugarman opened his own shirt factory at 21 Bedford Square, Brighton in 1963, importing American Oxford-cloth fabrics and capitalising on the early 1960s London-based modern jazz fans who wanted to emulate the look and fashions worn by thier Modernist heroes. These new shirts appealed to mods in the 1960s, who previously could only buy imported American shirts. Ben Sherman shirts were of a higher quality and the exact look they were searching for.
Check out the Ben Sherman Ivy League collection lookbook here, or shop the whole Ben Sherman 2019 Spring and Summer collection here.