Wrangler jeans, one of the most famous names in denim, are celebrating their 70th anniversary this year.
For thier 70th anniversary Wrangler have reissued and reimagined some of thier most famous logos and designs for a special retro 70s and 80s Women's denim and sportswear collection. The iconic Wrangler Rainbow logo is back, featured on 70s style tees, sweats and tank tops, alongside the centre piece of the spring collecion, 70s style cropped flared in a denim and stripe combintation. The Wrangler 70th anniversary collection is limited edtion and limited availablity, so don't miss out on these retro denim classics.
Founded in Greensboro, North Carolina, USA in 1947, Wrangler Jeans are as true to their heritage and authenticty today as they ever were; a performance denim brand, designed to fit the needs of every day.
The origin of Wrangler Jeans comes from the need for the best denim clothing for cowboys in the USA. This included creating jeans, jackets and shirts to suit the needs of working cowboys - to address performance, hard wearing and comfort. They added special features to add functionality to create the best denim jeans for a more comfortable cowboy ride.
In the early sixties Wrangler launched across Europe and was soon a firm favourite for the authentic American denim's unique cut and sillouehette. By the 1970's Wrangler jeans became an icon of youth culture and were very popular with teenagers world wide. By 1996 one in five pairs of jeans sold in the USA was Wrangler.